BoatUp.gr
Description
BoatUp is an advanced booking and fleet-management platform designed specifically for professionals in the marine tourism industry. It supports businesses that rent boats, offer daily cruises, or run multi-day charter experiences. The system is developed by ADS Solutions and provides an end-to-end digital environment for managing bookings, availability, payments, and customer interactions.
Services
UX/UI DESIGN
, RESEARCH
, CREATIVE DIRECTION
Platform
Web App (Dashboard / Fleet Management System) Built on Laravel with Backpack for advanced CRUD management and extensive customizations tailored to the needs of charter companies. Booking Portal (Customer-Facing Booking Page) A fully custom-built Laravel application, optimized for real-time availability, pricing rules, and direct payments through integrated providers. Main Website Developed in WordPress using Bootstrap for fast, modular, and responsive layout implementation—fully aligned with the BoatUp brand identity. Client Web Templates Customizable WordPress + Bootstrap templates provided to BoatUp clients (boat rental businesses, charter operators, cruise providers) for quick deployment and seamless integration with the BoatUp API.
Design Approach
Our approach focused on creating a clean, intuitive, and trustworthy experience for both charter businesses and end-users. BoatUp operates in a highly competitive travel-tech space, so the design needed to balance professionalism, ease of use, and brand personality.
Key Design Principles
1. Clarity & Efficiency
We prioritized a frictionless user journey—whether a visitor is browsing boats, checking availability, or finalizing a booking. Navigation, filters, and content structure were reorganized to reduce cognitive load and speed up decision-making.
2. Modular Visual System
To support rapid scaling, we developed a flexible component-based UI system across platforms (web app, portal, website, templates). The design uses clean lines, structured spacing, and a bright color palette enriched with BoatUp brand accents.
3. Trust-Driven Aesthetic
As bookings involve high-value transactions, the interface emphasizes credibility through:
— minimalistic layouts
— professional typography
— accessible color contrasts
— clear microcopy and CTAs
4. Industry-Relevant Mood
The visual direction subtly reflects the maritime world without becoming overly thematic. Soft blues and neutrals, fluid shapes, and spacious layouts communicate freshness, freedom, and professionalism, mirroring the yachting experience.
5. Accessibility & Responsiveness
Across all platforms (Laravel apps & WordPress templates), the design ensures:
— WCAG-aligned contrast
— readable typography
— optimized mobile-first layouts
— accessible form structures
OUTCOME
Delivered a cohesive digital ecosystem for BoatUp that improved usability, boosted engagement, and enabled operational efficiency—both for charter business owners and customers.
