VOCATE PHARMACEUTICALS
Description
Vocate Pharmaceuticals S.A., a Greek-based pharmaceutical company producing generics and medical devices, required a full redesign of its website to reflect its brand authority and modernize its digital face. The project also envisaged creating a template solution that could be repurposed for their sister company BROS Pharmaceuticals, ensuring brand coherence and efficient rollout.
Services
UX/UI DESIGN
, CREATIVE DIRECTION
Platform
Custom WordPress template (to be used also for BROS Pharmaceuticals)
Design Approach
The design direction focused on a light, clean aesthetic — balancing scientific precision with a sense of trust and approachability. The interface was built around soft, branded tones, circular shapes inspired by pills and capsules, and semi-bold uppercase typography to convey confidence and structure.
Subtle geometric elements and abstract iconography introduced a contemporary rhythm throughout the layouts, while maintaining a polished corporate tone. The result is a visual system that feels both professional and human, serious yet subtly playful.
VISUAL SYSTEM DIRECTION
Light backgrounds with branded accent colors to create a bright, trustworthy tone.
Circular shapes and fluid graphics inspired by pharmaceuticals (pills, tubes, capsules).
Semi-bold uppercase typography for clear hierarchy and confident presence.
Abstract and minimalist iconography to support a modern, clinical aesthetic.
Tone of voice: professional yet approachable, straightforward, reflecting trust-worthiness and innovation.
Designed as a scalable, template-based system adaptable to BROS Pharmaceuticals.
OUTCOME
The redesign delivers a sleek, future-proof digital platform for Vocate Pharmaceuticals that not only reinforces its brand prestige but also provides an optimized user experience for all visitors, including those with accessibility needs. At the same time, by creating a template system, the solution ensures scalability and coherence as the company expands its digital presence to include BROS Pharmaceuticals.
The redesigned Vocate website was also successfully adapted as a template for BROS LTD, enabling rapid delivery and a consistent, professional digital presence across both pharmaceutical brands.
